Hairstory makes hair shampoo without the harsh foams and suds found in competitors shampoos. So the challenge was- how do we make engaging content about shampoos and conditioners WITHOUT the suds and foam?! For starters, we made some abstract shapes from clay to represent different types of hair texture. Then we made a cut paper tunnel to highlight the unique packaging. Throw in some bold colors, interesting props, and the work of some very talented hair stylists and viola! A striking, abstracted, and super fun way to feature the product and brand on organic social.
