Fieldtrip asked us to introduce their new product, a little mini razor that sheds the peach fuzz from your face right off. The challenge here was how to be informational about the product while also appealing to a younger audience. So we cast REAL looking talent- people we felt any Gen-Zer could identify with. We kept the photography light, cute and trendy- something that would provoke a thumb stop. And we took really up close skin shots that were super high def and almost fish-eyed, because that's just what the kids are into these days.
